Showing posts with label Endhiran. Show all posts
Showing posts with label Endhiran. Show all posts

Wednesday, October 13, 2010

Endhiran: Biggest hit in the history of Indian cinema

Rajinikant may not have been a big favourite earlier other than in Tamil Nadu, but the success of Robot has proved that the superstar is a big craze even in other centres and especially in the North.

Endhiran (the Tamil version) and Robot (the dubbed version in Hindi), starring Rajinikant-Aishwarya Rai Bachchan, has surpassed all box-office collections thus making it the biggest -ever grosser in the history of Indian cinema, according to trade analyst N.P. Yadav. He asserts that 3 Idiots was the last film to net Rs.150 crores while Endhiran/ Robot has had a net collection of Rs 200-225 crore worldwide since its release on October 1, which is nearly double of Dabangg and is still going strong.

The film made at the whopping budget of Rs.170 crore, had screening starting as early as 5 a.m. in certain places of Tamil Nadu, and in this state alone, it collected Rs. 150 crore with an approximate Rs 50 crore in other South centres while the dubbed version has made Rs 15 crore in India. “It is Rajinikant’s charisma that works in his favour. Moreover it is an out-and-out masala film, with Aishwarya to add to the glamour quotient, the lavish locations and extravagant special effects,” he states.

According to trade analyst Amod Mehra, the opening week of Robot was “good” while the second week was “much better” and it is still growing. “It has broken all the norms of a dubbed film. There has never been any dubbed film that has crossed even the one crore mark. There was Shankar’s earlier film Jeans with Aishwarya, but that did not do all that well,” he recalls adding that the release of the Shankar-directed Sun Pictures’ venture has cast a shadow on all the recent releases. However, he points out that it was possible because there was no competition whatsoever “with Crook flopping and Do Dooni Char also not faring too well at the b-o. Endhiran, that opened in 2,200 screens all over as compared to 1,400 for Dabangg and crossed the two-week net collection of the Salman Khan- starrer in its first week itself. However, Dabanng has managed to rake in its moolah during its five weeks of release and the DVD of the film will be out soon. Moreover, it is being telecast on TV some time later this month.” says Mehra.

Rajinikant has done many Hindi films earlier, but the reason Mehra attributes for this mad craze for his recent release, is the new generation of movie lovers which has rediscovered a new 61-year old star. “His fan following is unbelievable and the film is sure to affect other films at least till Diwali,” he asserts.

http://www.indianexpress.com/news/endhiran-biggest-hit-in-the-history-of-indian-cinema/697154/2

Thursday, September 30, 2010

Problems continue for Endhiran release

Endhiran in Tamil and Robot in other languages is releasing on October 1st. Endhiran was originally to be released in 35 theatres in Karnataka. According to the rules of the Karnataka Film Chamber of Commerce (KFCC) other language movies should be released in a maximum of 24 theatres in Karnataka. KFCC, in its executive committee meeting held on 28th October, had given permission to release Endhiran in 35 theatres since it is releasing in three languages.

But after initial reports that 10 additional theatres would be screening the film, KFCC stuck to its bylaws and said on Wedesday evening that they will strictly follow the rules in this case also. KFCC president Basanth Kumar Patil staunchly defended the bylaw to some members who demanded that concession be given. The meeting ran from 4 p.m. to 8 p.m. When the others continued with their demand, Basant stuck to his rules.

Permission was finally granted to release Endhiran in all 3 languages only 25 in theatres, just 1 more than the normal 24 allowed for all non-Kannada films. Cancellation of permission to allow release in 35 theatres has created new problems for the distributors, who have paid a whopping amount of Rs. 8.6 crores to purchase the film's Karnataka distribution rights. As a result, the film distributors in Karnataka have hiked the ticket rate for Endhiran.

Already, the Karnataka Government's decision to close theatres on Thursday and Friday has created many problems as a film which is to be released on Friday will not be screened on the first day. Even if the film is released on Saturday in Karnataka, there will be another problem. What about the people who booked tickets well in advance for Friday?

Since the distributors have to release the film only in 25 theatres, what will other theatres do with the money collected from advance booking? Will they return it the people who have purchased the tickets? How will they cope with the hostility of Rajni fans who had dreamt of seeing Endhiran on the first day?


http://kannada.galatta.com/entertainment/kannada/livewire/id/Problems_continue_for_Endhiran_release_42629.html