Showing posts with label Multiplexes. Show all posts
Showing posts with label Multiplexes. Show all posts

Sunday, January 24, 2010

Multiplexes are eating away good cinema'

Bollywood producer Pahlaj Nihalani, credited with launching actors like Govinda, Chunky Pandey and Suniel Shetty, says the profit-driven attitude of multiplexes is leading to the downfall of quality cinema.

“Multiplexes are gradually eating away good cinema and new talent. They are charging exorbitant ticket prices and show only those movies that have strong cast. Other movies with fresh and experimental subjects wither away after just one or two shows,” Nihalani told IANS here.

He added: “The public is getting less and multiplexes are earning more. In fact, this is a big jolt to the entertainment industry and a major reason why most of the movies are not doing well these days. Once a movie reaches the multiplexes, a distributor or producer, who treats a movie like his own baby, has no say.”

Nihalani also demands a ceiling on the ticket prices of multiplexes. “A middle class person is totally out of reach of a multiplex screen. State governments should come forward and introduce some ceiling price, like, say, multiplexes could not charge more than Rs.100 for a movie ticket,” he said.

“Corruption has also entered at various levels of cinema. Now a good script or subject does not decide the fate of a movie, but it is in the hands of a critic or multiplex owner. One cannot rely on these critics, who give three-or four star-ratings. The sad part is that after reading their analysis, people decide whether to go for a movie or to buy a pirated CD,” stated Nihalani.

Nihalani was here to promote the filmmaking and acting institute, Dream Whistlerz. He is on the board of the institute.

About young talent, Nihalani said: “Every individual on this earth has a dream, but unfortunately people do not find the right medium or direction to fulfil it. Some lose their way in between and some switch to other careers.

“The entertainment industry has grown very big. Earlier, people moved to Mumbai, but now they do not need to leave their place. Times have changed and so many avenues are available in TV, radio and in different departments of filmmaking at every place.”

Nihalani cautioned the youngsters about unscrupulous people. “Many people from our film industry have also opened such acting or filmmaking schools, but they don’t even teach basics. They are selling false dreams and ruining the future of our children,” he said.

About acting talent in this part of the country, he said: “The talent that we have in Punjab you will find nowhere else. Superstar Dharmendra’s family in Bollywood is one example. Moreover, Punjabi language, music and songs always have a universal appeal and attract others.”

Nihalani, who had made the blockbuster “Aankhen” with Govinda and Chunkey Pandey, is now planning “Aankhen-II” with director Anees Bazmee.

The ace producer also expressed his anguish over the big corporate houses and international names venturing into filmmaking.

“I have a strong feeling that genuine single producers will soon make a comeback. One cannot be a master of so many things at the same time, he has to concentrate on only one aspect if he wants to succeed,” said Nihalani.

Source:http://beta.thehindu.com/

Tuesday, November 24, 2009

Multiplexes killing Bollywood, say filmmakers

Panaji,Two prominent Bollywood filmmakers — Manmohan Shetty and Bobby Bedi — have spoken against multiplexes and the high price of tickets, saying these two factors could destroy the industry.

“The main culprit to bring down Bollywood are multiplexes,” said Shetty, who started the trend of multiplex cinema chains.

“The tickets are priced so high that people who used to watch the movies by paying Rs.30 to Rs.40 are not coming to cinema halls anymore,” Shetty said at a conference, “India – The Big Picture”, organised here by the Confederation of Indian Industry (CII).

“With high budgets and high priced tickets at multiplexes, film business has become difficult,” he added.

Shetty, who produced movies like “GangaaJal”, also said the fees charged by stars have made movie production a tricky business.

“Even though film producers spend Rs.10-15 crore on promotion of films, it is difficult to recover the amount,” he said, adding that a star like Akshay Kumar, who earlier used to charge Rs.1 crore now commands Rs.25 crore.

Film producer Bobby Bedi, in his address at the same conference that was organised on the occasion of the 40th edition of the International Film Festival of India, equated high priced tickets to the Frankenstein monster that would soon “eat us all up”.

“By pricing the tickets high, the industry has created a monster which will eat us all up like Frankenstein,” said Bedi, whose Kaleidoscope Entertainment has produced blockbusters like “Saathiya”, “Maqbool” and “Bandit Queen”.

“The need today is for us to lower the ticket prices and the cost of production,” he added.

“We shout from the rooftop about making 1,000 films in India every year. But only 84 films out of the 400 films are hits. What happens to the rest of the films and the money invested in them,” he asked.

Bedi also blamed the entry of corporate sector into film business for the unprecedented upswing in production costs and skyrocketing fees of stars.

“For ‘Mangal Pandey’, Aamir Khan was paid a princely sum of Rs.4 crore. In five years, the price could have a zero added to it,” he said.

“Corporates came into the film industry with pots of money. Now that they have made losses, they are exiting the market. Today, corporates are bleeding from the wounds they themselves inflicted.”

(BollywoodWorld.com)