It's emerged a super winner worldwide. And the '3 Idiots' standard edition DVD and VCD launch function organised by Reliance Big Home Video on 27th August 2010 within the five star confines of a suburban Mumbai hotel turned out to be one helluva interactive and lively session. The media turnout was well represented across TV, Press, websites and magazines.
The evening started with the the '3 idiots' – Aamir Khan, Madhavan and Sharman Joshi along with the maverick director Raju Hirani and Reliance BIG Home Video – Sweta Agnihotri, Chief Operating Officer, being welcomed on stage. Sweta stated that their company was very happy and proud about their association with this film and how the '3 Idiots' premium DVD has become the fastest selling DVD in Indian history. An AV was then shown which described how the movie has affected and touched people from all walks of life and showed the euphoria of people reacting to the '3 Idiots' movie during its release week.
Raju Hirani spoke at length about '3 Idiots', his experience and the special place that it holds in his heart. He also stressed how the '3 Idiots' premium pack (launched on July 21) is a must own and he showcased premiums from this pack which included the sticker book, Idioticomic and then played a segment from the special features DVD aptly titled "100% Idiots".
This segment drew a lot of applause and comments from the guests and the cast. In fact, Aamir and Mahdavan jest fully still denied that they were drunk during the shooting of one of the scenes in the film. Raju also went back in time and said that exactly 2 years ago on August 27th 2008 was the first day that they started shooting for this film. He also played a small section of the film with his commentary on (The DVD has an option of playing the film with his commentary) which was also much appreciated. Speaking on the occasion Aamir Khan was very thrilled that Reliance BIG Home Video was launching the standard definition DVD and VCD which can now reach out to the masses. He also added how all his films are close to his heart and confessed to keeping the clapboard after the last scene is shot of each of his films.
Raju smilingly reminded him that he also keeps one outfit from each film as a memory to which Aamir proudly showed his T shirt that he was wearing to this event was indeed from the film '3 Idiots'. He also said that this DVD is a must own and if given a choice he would give this DVD to his all time favorite directors – Guru Dutt, Mehboob Khan and Raj Kapoor.
The evening started with the the '3 idiots' – Aamir Khan, Madhavan and Sharman Joshi along with the maverick director Raju Hirani and Reliance BIG Home Video – Sweta Agnihotri, Chief Operating Officer, being welcomed on stage. Sweta stated that their company was very happy and proud about their association with this film and how the '3 Idiots' premium DVD has become the fastest selling DVD in Indian history. An AV was then shown which described how the movie has affected and touched people from all walks of life and showed the euphoria of people reacting to the '3 Idiots' movie during its release week.
Raju Hirani spoke at length about '3 Idiots', his experience and the special place that it holds in his heart. He also stressed how the '3 Idiots' premium pack (launched on July 21) is a must own and he showcased premiums from this pack which included the sticker book, Idioticomic and then played a segment from the special features DVD aptly titled "100% Idiots".
This segment drew a lot of applause and comments from the guests and the cast. In fact, Aamir and Mahdavan jest fully still denied that they were drunk during the shooting of one of the scenes in the film. Raju also went back in time and said that exactly 2 years ago on August 27th 2008 was the first day that they started shooting for this film. He also played a small section of the film with his commentary on (The DVD has an option of playing the film with his commentary) which was also much appreciated. Speaking on the occasion Aamir Khan was very thrilled that Reliance BIG Home Video was launching the standard definition DVD and VCD which can now reach out to the masses. He also added how all his films are close to his heart and confessed to keeping the clapboard after the last scene is shot of each of his films.
Raju smilingly reminded him that he also keeps one outfit from each film as a memory to which Aamir proudly showed his T shirt that he was wearing to this event was indeed from the film '3 Idiots'. He also said that this DVD is a must own and if given a choice he would give this DVD to his all time favorite directors – Guru Dutt, Mehboob Khan and Raj Kapoor.
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